Saturday, April 18, 2009

let this be a lesson to you

this has to be one of the most brilliant tools out there.

get out your thesaurus and let the harvard business school help you:

the idea is to take your pitch/your existing business/your idea and like twitter - edit it to the most salient, exciting points delivered with passion and faith -

oh yes, i could use that often myself. i LOVE adjectives.

just imagine if EVERYONE used this...

that said, a thesaurus is key because the word choices hbs gives you are so cliche and predictable, you will sound like a venerable old bank (and we know how much everyone adores banks these days) if you use them.

oh gosh, if people do this properly, i may soon be unnecessary!

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