this has to be one of the most brilliant tools out there.
get out your thesaurus and let the harvard business school help you:
the idea is to take your pitch/your existing business/your idea and like twitter - edit it to the most salient, exciting points delivered with passion and faith -
oh yes, i could use that often myself. i LOVE adjectives.
just imagine if EVERYONE used this...
that said, a thesaurus is key because the word choices hbs gives you are so cliche and predictable, you will sound like a venerable old bank (and we know how much everyone adores banks these days) if you use them.
oh gosh, if people do this properly, i may soon be unnecessary!