avon just made the front page of wwwd by buying a jewelry brand sterling silver jewler silpada along with two skincare lines, liz earle (british natural skincare) and tiny tillia (children's bath products).
sounds smart. avon can become a purveyor of hotly-desired objects and perhaps overcome some of its psychological obstacles for consumers in north america. they can benefit from the learnings of small brands that are still close to the passion and striving of the original owners. small brands are often based a love for the product as well as for the consumer.
how lucky for avon to catch that magic.