this saturday, oct 31 - admittedly, halloween - is the first american-muslim consumer conference.
even the fact that it exists in itself, is a thrilling event.
given the current vagaries of the economy, when you discover an entire affluent group of consumers who are literally LONGING to be targeted - why would you ignore them?
here's the thing - muslim-americans spend money - our value as consumers is estimated as $179 billion to $200 billion - and we are educated, tolerant, open to marketing and desperate to see ourselves well-portrayed in the media.
even the discreet, small-scale advertising targeted toward muslim-american consumers has been incredibly effective - we come out in force when we see ourselves recognized. resulting sales have been proven to increase 2-400%. on a larger scale, imagine the possibilities...
and here's the thing - targeting muslim-americans needn't be just selling halal food - the quran exhorts humans to look after the earth, perfectly synchronicitous with the green movement in marketing.
the quran also asks that we treat workers fairly, that we give charity, that we help people with our consumption - a perfect segue into fair trade products, products that help struggling people succeed, products that give back in so many ways.
muslim-friendly financial products could involve a share in profits and losses, a responsibility for social and environmental effects.
muslim-friendly clothing is not only modest, it's organic, it's fair-trade, it's attractive and it doesn't overtax our resources.
muslim-friendly books aren't just based on islam - they are books that espouse values that help us to be better, healthier, kinder and more well-adjusted people...
all right, corporations, we're practically putting this in your laps. on your marks, get set, sell!